Salesforce, recently announced that they will be changing the name of their popular marketing automation platform, Pardot, to Marketing Cloud Account Engagement. This change is part of Salesforce’s efforts to streamline their product offerings and better reflect the platform’s capabilities.
Marketing Cloud Account Engagement is designed to help businesses engage with customers across multiple channels, including email, social media, and mobile. The platform offers a range of features, such as email marketing, lead management, and campaign management, that help businesses create personalized, targeted campaigns that drive engagement and sales.
By changing the name of Pardot to Marketing Cloud Account Engagement, Salesforce is making it clear that the platform is part of their broader Marketing Cloud suite of products. This suite includes a range of tools and solutions that help businesses manage their marketing campaigns and engage with customers at every stage of the customer journey.
The name change also reflects the evolving nature of marketing automation, which is becoming increasingly focused on account-based marketing. With Marketing Cloud Account Engagement, businesses can create personalized campaigns that are tailored to the specific needs and interests of individual accounts, rather than just targeting individual leads.
Overall, the rebranding of Pardot to Marketing Cloud Account Engagement is a positive development for Salesforce customers, as it will make it easier to understand the platform’s capabilities and how it fits into Salesforce’s broader suite of marketing solutions. By offering a comprehensive set of tools for account-based marketing, Salesforce is helping businesses improve their engagement with customers and drive better results from their marketing campaigns.
