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Account Engagement (Pardot)

Strategic Consultancy

Marketing Automation Strategy

One Company, One Brand, One Message

1 to 1 marketing, a simple vision, but not so simple to implement.

No matter how mature your company is in regard to achieving this goal, we can help you at each stage. Whether you’re a novice, established or advanced we can provide you with the framework and solutions to exploit your progress and drive you on to the next stage. Through in-depth reviews of your people, processes and technology, we will deliver an actionable plan for progression. If you wish, we can then work with you to manage the change and implement a smooth transition.

Cascloud Hanberry

Helps companies that are saying:

  • We need more leads for sales urgently.
  • Cold/telemarketing doesn’t work anymore.
  • Sending promotional postal mail and buying ads isn’t cost effective.
  • Buying lists and blasting out emails doesn’t give us any results.
  • How do I target customers directly through digital?
  • We're not processing our leads efficiently!
  • How do I get more website visitors?
  • I need more pipeline urgently.
  • I need to increase my marketing quickly.
  • How do I expand marketing reach into operational areas such as support and billing?
  • How do I link marketing to sales results?
  • I have a lot of website visitors but not many leads/sales.
  • How do I do more with less budget?
  • I need to increase market share.
  • I have plenty of leads but low sales.
  • I want more repeat business.
  • I want marketing to be recognised in the company.
  • I need ownership of marketing.
  • How do I make my funnel more predictable?
  • How do I scale marketing without extra head count?
  • Is my whole funnel as efficient as it can be?
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Tailored Salesforce Solutions for Media, Not For Profit, Manufacturing, Finance, Recruitment, and Technology Industries.
Implementation

Account Engagement (Pardot) Implementation

You’ve made the wise decision to automate your Sales and Marketing, so where now? Following installation, which if required we can do for you, how do you reduce the learning curve effect and manage your resources efficiently?

At this time, it is possible that you don’t need a full time Salesforce administrator or digital marketing team; you probably also don’t have the need for full time senior members of the team.

Enter Cascloud Hanberry. We can work out a monthly programe that gives you everything you need to run your CRM & digital marketing without the need for employing a full time team. Depending on your location within the UK, we can work either remotely or at your offices.

Our implementation and support service covers:

  • Manage your Salesforce Integration & Implementation
  • Customise your CRM to reflect your business operations (HR, Sales & Marketing, Finance, Operations)
  • Implement proactive revenue management
  • Data cleansing
  • Segment and target your contact lists
  • Develop and deliver campaigns
  • Craft assets such as emails, landing pages, and microsites
  • Produce relevant reports and dashboards
  • Support full integration of sales and marketing teams
  • Build lead nurture and lead scoring programmes
  • Work with your Design Team to conceptualise and develop web design projects
  • Analyse email testing and execute—A/B
  • Monitor digital reputation and deliverability

So if you need a team, or support for a team, please let us know and we can tell you about the different levels of service we can provide.

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Account Engagement (Pardot) Training

Hands-on Training is paramount for all Marketing Automation users.

You may want to get your first campaign underway; want sales and marketing to align with each other; or provide management with a greater understanding of the power of your Marketing Automation Solution. We provide bespoke training tailored to your company requirements so that you can build the knowledge you need.

Training can be held online, or onsite, depending on your requirement.

So, if you need to understand the basics, you want to learn how to implement campaigns, or you’re keen to improve your analytics, then we have a course for you.

If you’d like to know more about our Account Engagement training programmes please

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